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Principles of Increase Media

I'm Aja and I'm a published author, speaker, and "fin-fluencer" who enjoys discussing money, lifestyle, travel, and anything else that pertains to increasing and improving your life!

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Investing in Paradise the Right Way: Tips on Ethical Investing in Puerto Rico 🇵🇷

Hey, Reader! Happy Saturday, Fellow Real Estate Go-Getter! Puerto Rico is having a moment. And if you're thinking about investing here (or anywhere in the Caribbean), I want to talk to you about something before you book your flight and start making offers. How you show up matters. The Caribbean Is Not a Fantasy Backdrop for Your Investment Strategy There's a version of "investing in Puerto Rico" that looks like this: fly in, buy cheap, hire mainland contractors/suppliers, raise rents, and...

Hey, Reader! Happy Saturday, Fellow Go-Getter! Can I tell you something that took me embarrassingly long to understand? God never designed any of us to be a one-trick pony. I know that sounds almost too simple. But stay with me. I spent years trying to be the thing — the finance writer, the homeschool mom, the wife, the person with the tidy brand and the published book and the life that made sense on the outside. I followed the plan. I worked the system. I was the "together" one. And then,...

Hey, Reader! Happy Saturday, Fellow Go-Getter! I want to tell you something I don't say often enough. I didn't move to Puerto Rico because it made perfect sense on paper. I moved because after my divorce, after 17 years of building a life, a brand, a family, a whole identity around something that no longer existed, I was sitting in a house I couldn't afford, in a city that reminded me of everything I'd lost, trying to figure out how to pay for housing, school for my kids, and care for an...

Hey, Reader! Happy Saturday, Fellow Real Estate Go-Getter, It's Women's History Month! So, I want to take a quick moment to honor a woman who did something that most people — men included — wouldn't have dared to attempt in 1946. Meet Velma Grant. A Black real estate agent who relocated from Louisiana to California, Velma looked at a system that was literally designed to keep Black families from owning homes — redlining, racial covenants, denied loans — and decided to build around it. With a...

Hey, Reader! Happy Saturday, Fellow Real Estate Go-Getter! If the subject line of this email makes you think that nothing could be more impossible to attain, I want to let you know that it's quite the opposite. As a single mom, going through divorce with no job, I came to Puerto Rico five years ago and started with a little Airbnb. Then, got a duplex for long-term tenants. Even during the pandemic, I learned that I had hit a gold mine in real estate investing on this tiny island. I began to...

Hey, Reader! Happy Saturday, Fellow Real Estate Go-Getter! Last week, the world saw why 🇵🇷Puerto Rico🇵🇷 is a beautiful, complex place that deserves attention, care and consideration. Sure, it's a beautiful place to vacation, but for me, it's been an awesome place to live. From affordable housing, education and elder care to beautiful Caribbean sunsets and tropical breezes, it's been a place of financial and emotional reset. And you? You might be in a similar need of a financial reset. Perhaps...

Hey, Reader! Happy Saturday, Fellow Real Estate Go-Getter! I'm on a high because I got to visit Puerto Rico for a few days to take care of some business, including completing a walk-through on a property with my contractor. I'm stoked to close on this one ASAP! I left Puerto Rico last August, believing I would begin my digital nomad journey in the U.K., while exploring countries such as Italy and Portugal for potential residency and/or citizenship. Although I found those places intriguing, I...

My ChatGPT generated image of my 2026 goals!

Hey, Reader! Happy Friday, Fellow Real Estate Go-Getter! This week has been a whirlwind. I had to walk away from one deal that I worked really hard on for weeks, only to have an owner reach out to me that I'd been trying to reach an agreement with FOR FIVE YEARS! I'm hopeful that our most recent communications will get us to the closing table sooner than later. Then I went to see a 30+-unit apartment building in the DEEP hood. If you want to check out the video I did on IG, here's the trap...

Hey, Reader! Happy Friday, Fellow Adventurer! The Latest NewsLast week, President Trump proposed banning institutional investors from buying single-family homes—a policy with rare bipartisan support and broad public appeal. While it sounds like a step toward solving the affordability crisis, the reality is far more complex. Why This MattersInstitutional investors own only a small portion of the housing market—around 3.4% of rental homes. The real issues are factors like housing shortages,...

Hey, Reader! Happy Friday, Fellow Adventurer! I hope 2026 is off to a fantastic start for you. I’ve been back in Chicago, diving deep into multi-family real estate deals, and I have to say—the market is looking incredible. It’s a prime time for both cash flow and appreciation, and I’m excited about the opportunities ahead. But let’s talk about you. If you’re feeling stuck in the rat race—working long hours, paying a ton in taxes, and wondering if you’ll ever reach financial freedom—you’re not...