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Happy Saturday, Fellow Real Estate Go-Getter! Puerto Rico is having a moment. And if you're thinking about investing here (or anywhere in the Caribbean), I want to talk to you about something before you book your flight and start making offers. How you show up matters. The Caribbean Is Not a Fantasy Backdrop for Your Investment Strategy There's a version of "investing in Puerto Rico" that looks like this: fly in, buy cheap, hire mainland contractors/suppliers, raise rents, and fly home. I've seen it. The locals have seen it even more. That's not the version I'm here to teach. When I arrived on the island in 2020, I didn't come in as an investor with a playbook. I came as someone starting over, with a lot to learn and even more to prove, mostly to myself. I didn't make a beeline to the nearest tourist enclave. I moved into a local pueblo. I started picking up Spanish, figuring out how to have real conversations instead of just ordering people around in broken words and phrases. I found local contractors, suppliers, and professionals who knew this island in ways I never could from the outside. Five years later, I've purchased two properties (working on a 3rd and 4th) and three cars on the island, partnered with dozens of local contractors and suppliers, and built relationships that have made every single deal smoother, smarter, and more meaningful. I've shared parandas with neighbors, eaten frituras at the kioskos, hit the local beaches, and celebrated immersion in a culture that, if you let it, will go to the depths of your soul. π€ And here's the thing: it's made me a better investor, visitor, neighbor, and friend. What Ethical Caribbean Investing Actually Looks Like If you're serious about investing in Puerto Rico or nearby islands, here's my honest, boots-on-the-ground advice: Learn the language. Even basic Spanish signals respect. People will open doors for you (literally and figuratively) when they see you are at least trying to be respectful. Plus, you'll catch things in negotiations and conversations that you'd completely miss otherwise. Hire local. From contractors, attorneys, accountants, and property managers, Puerto Rico has talented professionals in every field. Keeping money circulating in the community is not only beneficial to the island's economy, but it also helps your investments succeed. Bank local. Puerto Rico has a strong credit union network called cooperativas that are community-rooted and investor-friendly. They understand the island's market in ways that mainland banks simply don't. Respect the culture, not just the fantasy. Puerto Ricans are not a bonus amenity to your investing goals. Their history, their traditions, and their resilience are THE MAIN ATTRACTION. If you come to extract and not to contribute, the community will feel it. And so will your bottom line. Think about who benefits. The best deals I've been part of have created real wins for everyone at the table, from local Puerto Ricans gaining steady work and fair contracts to diaspora Puerto Ricans finding a pathway back to family and community, and investors building something sustainable. This model makes sure everyone gets a fair piece of the pie. The Payoff Is Real Don't think of ethical investing as "pitiful charity." Think of it as a strategy. When you're trusted by the local community, you're opening yourself up to deal flow that outsiders may never see. When your contractors respect you, the work gets done right. When you're embedded in the culture, you understand the market on a level that no spreadsheet, YouTube video, or fly-by-night webinar can teach you. After a brutal divorce that left me scrambling to get care for my mom, affordable schooling for my kids, and a decent place to live for less, Puerto Rico gave me a second chance. The least I can do is show up for it the right way and show others how to do the same. π Let's Chat about Investing in Puerto RicoIf you're curious about what investing on the island actually looks like, including the opportunities, the pitfalls, the creative financing, and the community connections that make it work, I'd love to talk. Hit reply to this email and give me a few dates and times that work for you for a 15-20 minute conversation. ποΈ What Weβll Cover on this call
Hit reply with your availability, and we'll get started on your "island investing plan" ASAP. If you want more context or info, keep scrolling, and we'll connect when the time is right! πΈThis week's newsletter sponsorsπΈI hope this was helpful and encouraging! Aja McClanahan Founder of Principles of Increase | Instagram | YouTube β |
I'm Aja and I'm a published author, speaker, and "fin-fluencer" who enjoys discussing money, lifestyle, travel, and anything else that pertains to increasing and improving your life!
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